There are many ways to make money as an entrepreneur (in addition to being an employee trading hours for a paycheck). Have you ever thought about the most direct way to make money as an individual (legally that is)?

There is a way to make money where you don't need to do marketing or sales. You don’t need to build an audience. You don’t have to be famous or influential. You don't trade hours with freelance/contract work. It does not involve building a product. And it doesn't even involve starting a business. The most direct way to make money is investing in another business.

Notice I did not say ‘the best way’ to make money or the ‘easiest’ or 'fastest' because investing is none of those. However it is true that if you had invested $50,000 in Tesla a few months ago, for example, your investment would be doubled. You would have made $50,000 and that is enough money to live off for at least a year in most parts of the world. There are other examples of individual stocks where doubling your money is possible.

There are two problems with this though: #1 It requires that you already have money in the first place. That you have spare $50,000 to invest. More importantly #2. Investing (in individual stocks) requires you to spend time making decisions regularly. Because investing is not only about deciding what to buy, it's also about deciding when to sell. Or when to buy more and when to do nothing or when to buy something else. This requires spending time and effort on those decisions. The other way your time will be spent when you invest is keeping up with news about the company.

So unless you want to spend your time getting good at these decisions and keeping up with news, investing is not the best way for you to make money.

Investing is just one example. There are many things we can choose to spend time on to earn money. We can create online courses, we can start a paid community, we can create subscription software (SaaS) products. We can write books and create other info products, we can sell physical products. For any X above the ultimate question is do you care enough about X to spend all of your working time getting good at that X?

When committing to a path, it helps to think through what that implies in terms of how you'll be spending your time.

For example, knowing that if you decide to launch a subscription software product, you will be spending your time adding features, debugging code, communicating with users, providing support. And if you decide to start an online community, you will be spending your time organizing events, connecting with members and constantly responding to emails, direct messages, etc.

Not both of these will appeal equally to the same person. Choosing one path, implies choosing to spend our time on specific activities. I recently saw an offer from a popular paid community for entrepreneurs. The offer was to sign-up and get 1000 business ideas. There was an example of someone making millions by capitalizing on an idea about the growing trend of...indoor plants business. And I thought to myself "wow I've never noticed but there is likely a trend here given how many indoor plants I've seen around offices". Followed by a more important thought "do I care about indoor plants? No."

It is a privilege to get to spend our time doing something that we care enough about and earn a living at the same time. For those of us who have the luxury to choose, our quality of life improves when we choose to earn money by spending our time on getting good at the thing we care enough about.